Hiroshi Fujiwara
The enigmatic ‘godfather of streetwear’ talks to BoF about building relevance and staying cool in a fast-moving market, as he prepares to launch a major collaboration with Moncler today at Pitti Uomo.
4. You Can’t Get Atmosphere on Ebay
How to create desire in a world where everything is accessible online? “Shopping now is looking for the cheapest price on the internet, but I think there’s something missing,” says Fujiwara. “Exclusivity is very important, but you can buy a product and put it on Ebay — atmosphere and personal experiences you cannot. That’s what brands should have — atmosphere — and I’m working on that all the time.” Here, he believes fashion can learn from the food. “I love the Dover Street Market in New York because the café is … https://www.businessoffashion.com/articles/people/hiroshi-fujiwara-fragment-moncler-streetwear-ebay
The Business of Fashion JUNE 13, 2018
Hiroshi Fujiwara
The enigmatic ‘godfather of streetwear’ talks to BoF about building relevance and staying cool in a fast-moving market, as he prepares to launch a major collaboration with Moncler today at Pitti Uomo.
4. You Can’t Get Atmosphere on Ebay
How to create desire in a world where everything is accessible online? “Shopping now is looking for the cheapest price on the internet, but I think there’s something missing,” says Fujiwara. “Exclusivity is very important, but you can buy a product and put it on Ebay — atmosphere and personal experiences you cannot. That’s what brands should have — atmosphere — and I’m working on that all the time.” Here, he believes fashion can learn from the food. “I love the Dover Street Market in New York because the café is …
https://www.businessoffashion.com/articles/people/hiroshi-fujiwara-fragment-moncler-streetwear-ebay
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